The price war on refractive surgery was heating up. I noticed that a newspaper advertisement of Lasik Vision Canada said "OUR EVERYDAY LOW PRICE ONLY... $999. BOTH EYES, SURGICAL FEE". However, the asterisk reveals the following small print.
- In-house pre-operative evaluation, post-operative follow-up and lifetime enhancement commitment provided for an additional compulsory fee of $499. Total procedure fee is $749 per eye.
Even with this extra fee, it is still the lowest price in town. Although completely legal, this remarkable advertising tactic may catch the attention of Better Business Bureau.