2009-04-16|Big Idea Group (BIG): Gift Card Extras Idea Hunt
MagneScribe™ Giftware
An auto-Retractable Ballpoint Pen with an Ergonomic Cushion
Concise Summary
MagneScribe™ is a "3-in-1 Auto-Retractable Ballpoint Pen with an Ergonomic Cushion that Leonardo da Vinci would have loved to wear!"
The novel product is already manufactured in a pen factory. The attached sample has a clock, which will be removed for the giftware version in order to reduce manufacturing cost to less than $1.00 USD per item. The liberated face on the pendant will act as a real-estate for marketing, as well as for graphics of special occasions.
The length of the pen will be shortened in order to fit into the specified space (3" x 3") in a blister package.
Detailed Description
Basics:
MagneScribe™ is the ultimate in wearable pens, designed to be inexpensive to produce while offering exceptional functionality, especially when positioned as a free gift.
MagneScribe™ is an innovative gift item to be used as an upsell for the gift cards. At least initially, there will be no additional charge for the gift item. The consumer will simply receive the product along with the gift card as an inducement to buy the card.
The gift card is incorporated into the actual gift itself. The card and MagneScribe™ will simply be packaged together. The card and MagneScribe™ look visually and thematically integrated into the blister package.
MagneScribe™ is unique, innovative, and has compelling features and benefits.
MagneScribe™ is extremely useful, offers good value, is entertaining, and also memorable.
MagneScribe™ has broad appeal across ages, genders, etc.
MagneScribe™ is appropriate for mass, middle target market, or high-end specialty and general retailers.
MagneScribe™ is appropriate for key gift-giving occasions.
MagneScribe™ is fairly easy to understand and sell to retailers and to consumers.
MagneScribe™ (without the clock in the attached sample) can be made for less than $1.00 USD per item.
MagneScribe™ (with minor modification to shorten the pen) fits in a space about 3" high x 3" wide by 0.5" deep.
MagneScribe™ is produced in 2 separate pieces, and is assembled by the consumer. The 2 pieces fit into the space described and are extremely easy to self-assemble.
MagneScribe™ has relatively low development and rollout time and costs.
MagneScribe™ has decent longevity.
MagneScribe™ is defensible and is already patented.
MagneScribe™ has no safety, legal, or manufacturing issues.
MagneScribe™ has great ability to theme and to personalise.
Specs:
A wearable auto-retractable pen comprises a pen and a pendant. The pen comprises a hollow case, an ink cartridge, a mechanical spring and a mobile magnetic element. The pendant comprises a body and a stationary permanent magnet. The auto-retractable pen is capable of attaching to the pendant by the magnetic attraction force in a single-hand operation when a user places the mobile magnetic element of the pen in proximity to the stationary permanent magnet of the pendant. The writing tip of the ink cartridge of the pen automatically retracts into the hollow case of the pen when an upward magnetic attraction force becomes greater than a downward mechanical expansion force.
MagneScribe™ (without the clock in the attached sample) costs less than $1.00 USD to produce in large quantity.
There are 2 pieces for consumer to self-assemble.
Assembly takes less than a second and requires minimal instructions, no tools, and no expertise.
The product (with shorter pen than the attached sample) fits inside the blister and does not extend into the area where the gift card will be affixed.
Target market appeal:
MagneScribe™ makes an appropriate gift item for the following markets.
Corporate gifts
General retail: from value "big boxes" to high-end retailers
Government
Health care
Hotels
Insurance
Restaurants
Supermarkets
MagneScribe™ makes a special gift item for the following occasions.
