In "After just one year, your ideas are gaining traction!", Hydro-Québec wrote:
Yes to influencers
Among our panelists who follow influencers, 85% are favorable to the idea of Hydro-Québec turning to influencers to encourage people to use energy more wisely.
Q. What initiatives could Hydro-Québec develop to get Quebecers to adopt better energy habits?
A. When people are playing outside, doing sports or run errands, indoor temperature of their residence can be lowered, of course. Here are a series of YouTube videos by Québec-based influencer Évelyne Sunatori. The playlist is meant to encourage potential newcomers to Canada to do outdoor activities in winter as an initiative to get Quebecers to adopt better energy habits.
