0000|Who's Who Free Listing?

Who's Who Directory?

The Reality Check received a letter stating the following.
- As the recent result of studies of millions of professionals, you have been selected as a potentially qualified candidate for inclusion in the Who's Who Directory.
- There is no cost or obligation on your part for your inclusion in the Who's Who Directory.
Sounds great, doen't it? A week after filling out and sending back the questionnaire, the Reality Check received a call for a telephone interview. The purpose of the interview is to qualify for a listing with biography. If one does, he/she would become a "member" and receives a welcome kit containing the leather-bound directory as well as credit card and insurance offers and newsletter with members's articles. The offer of listing with biography expires when the telephone interview is over.

The Cost for Listing

The Reality Check was told that there are 30 000 members with full biography published. In addition, there are 250 000 people with free listing with names and addresses only. The Who's Who Directory has 600 pages, so you can figure out how big or small each listing is. The Reality Check doubts that anybody fails to qualify because it is their interest to attract "members" who finance the Who's Who Directory at $500 USD or so each! Some of your money may even go to the "Board of Advisors" with well-known names.
The Reality Check has also learned that Who's Who Directory is distributed to members only! It is, however, sent to the Library of Congress for legal deposit, but not to any other public libraries or bookstores or newsstand. They say that I could put a note in my Curriculum Vitae, but the only way to check if one is listed or not is to become a member at $500 USD or so because of the closed circulation!!
The publisher belongs to a Chamber of Commerce and a Better Business Bureau, and is a completely legitimate scheme. They use very shrewed sales tactics where they ask "Would you like a Gold package or a Silver package" instead of "Would you buy it or not?".

Conclusion

If you receive a letter offering a free entry to a "prestigious" publication, you should weigh the costs and benefits. The Reality Check has concluded that a presence on the Internet is much more valuable than a leather-bound directory with closed circulation. These days, one can get credit card and insurance offers almost anywhere. There is no guarantee that they publish your article in their newsletter if there are as many as 30 000 members, and that the article is effective if the circulation is only among the 30 000 members.

Sample E-mail No. 1

Date: Sat, 22 May 1999 18:00:37 -0500
From: 309154@108.atl-dal900.pool.eni.net
Subject: You're In Who's Who!
Dear Candidate,
You were recently selected by The Office of Public Affairs for a free listing on The International Executive Guild's Who's Who CD-ROM.
Our Public Affairs Office gathers information from many recognized sources, including professional associations and societies, trade organizations, newspaper and magazine articles, professional reference publications, web presence, and referrals from existing members.
As a highly respected professional in your field of expertise, we believe your contributions merit very serious consideration for inclusion on The International Executive Guild's Who's Who CD-ROM.
To maintain the level of accuracy, we ask you to click on the web address highlighted below and fill out the brief bit of information required for inclusion.
There is no cost or obligation to be listed on The International Executive Guild's Who's Who CD-ROM. All applicants will receive a free gift compliments of The International Executive Guild.
http://208.26.69.200/members7/ex1141
Remember, this site is for executives, professionals, & entrepreneurs only!
My Sincere Thanks,
Lorraine A. Michaels
Office Of Public Affairs

Sample E-mail No. 2

Date: Tue, 22 Jun 1999 19:27:32 -0400
From: lexington@email.com
Subject: Executive NewsLetter
Dear Candidate,
You were recently appointed by The Office of the Managing Directors for a free listing in the Millenium Edition of Lexington Publishing Who's Who Directory. Please fill out the form provided at our web site below.
http://www.lexingtonwhoswho.net
As a highly respected professional in your field of expertise, we believe your contribution merit very seriously consideration for inclusion in The Lexington Publishing Who's Who Directory.
To maintain the level of accuracy, we ask you to click on the web address highlighted below and fill out the brief bit of information required for inclusion.
http://www.lexingtonwhoswho.net
There is no cost or obligation to be listed in The Lexington Publishing Who's Who Directory. All applicants will receive free listing compliments of Lexington Publishing Who's Who.
Sincere thanks,
Lisa Narod
Office of Public Affairs
For accuracy and publication purposes, we need you to complete and email this form at your earliest opportunity. There is no cost or obligation to update or submit your biographical data.
IF you no longer wish to receive our Exclusive Newsletter containing critical updates to your Career data and other offers from Lexington Who's Who simply goto the following website to be removed.
http://www.lexingtonwhoswho.net/remove.htm

Sample E-mail No. 3

Date: Thu, 13 Jan 2000 23:14:11 -0500
From: kudos4495@myrealbox.com
Subject: An Invitation...
Dear Candidate,
You were recently selected by The Office of the Managing Director for a free listing on The International Executive Guild's Who's Who CD-ROM.
Our Researchers gather information from many recognized sources, including professional associations and societies, trade organizations, newspaper and magazine articles, professional reference publications, web presence, and referrals from existing members.
As a highly respected professional in your field of expertise, we believe your contributions merit very serious consideration for inclusion on The International Executive Guild's Who's Who CD-ROM. To maintain the level of accuracy, we ask you to click on the web address highlighted below and fill out the brief bit of information required for inclusion.
There is no cost or obligation to be listed on The International Executive Guild's Who's Who CD-ROM.
For registration, please visit:
http://lacky7.freeservers.com
My Sincere Thanks,
Lorraine A. Michaels
Office Of Managing Director
The International Executive Guild is not affiliated or associated with Marquis Who's Who.

Sample E-mail No. 4

Date: Fri, 04 Feb 2000 14:38:00 -0500
From: pete56@consultant.com
Subject: Your Business Achievements
Dear Candidate,
You were recently selected by The Office of the Managing Director for a free listing on The International Executive Guild's Who's Who CD-ROM.
Our Researchers gather information from many recognized sources, including professional associations and societies, trade organizations, newspaper and magazine articles, professional reference publications, web presence, and referrals from existing members.
As a highly respected professional in your field of expertise, we believe your contributions merit very serious consideration for inclusion on The International Executive Guild's Who's Who CD-ROM. To maintain the level of accuracy, we ask you to click on the web address highlighted below and fill out the brief bit of information required for inclusion.
There is no cost or obligation to be listed on The International Executive Guild's Who's Who CD-ROM.
For registration, please visit:
http://63.87.81.103
My Sincere Thanks,
Lorraine A. Michaels
Office Of Managing Director
The International Executive Guild is not affiliated or associated with Marquis Who's Who.

Sample E-mail No. 5

Date: 7 Aug 2003 03:17:44 -0000
From: Micromedex
Subject: Your Selection to Who's Who (503372051)
Dear :
On behalf of the International Who's Who of Professionals, I am pleased to inform you that you have been selected as a potential candidate. We congratulate you. Nomination to Who's Who is an honor in itself. Who's Who has over 20,000 members in 154 countries. It is the most elite professional network in the world. The members assist each other daily with business and career opportunities. It is in times like these that such a network is most valuable and we are seeing members help other members expand their businesses, find new positions, even relocate to another country.
If selected into Who's Who, you will also be listed in the 2003-2004 edition of International Who's Who of Professionals. This is the definitive work on the world's leaders in commerce, economics, policy, and trade.
We do require additional information to complete the selection process and ask that you provide our biographical data by accessing the form on our website at: http://ataqx.ct.flasail.com/cgi-bin/opmt.cgi?action=click&linkid=7956&uinfo=dxtirzuGutzqGCaWlKfqvadtcvI
Our editorial deadline is quickly approaching. I urge you to act today. If you delay, I cannot guarantee the committee will have ample time to review your submission.
Sincerely,
Brooke O. Filger
Membership Director
P.S. There is no cost or obligation to be listed in the Who's Who of Professionals. To ensure your biographical data is received in time, please complete the on line form by August 18, 2003. Upon review, our Membership Selection Committee will be in touch with you.
If you do not want mail from us anymore, visit the web site below. As an alternative, send a request by postal mail to the address listed below, or call the number below. Reference mailing # 503372051. Please don't reply to this email as we will not be able to process your response.
You may receive this mailing again.
OPM Network 7700
Camino Real Suite 300
Boca Raton, FL 33433
1-800-678-2536
opmnet@opm-web.com
http://www.oo.flasail.com/

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